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Reflections

Thoughts, explorations & perspectives

Notes on creativity, technology, faith and everything that keeps me moving.

3 min read 5

PROMOTE 2026: A recap of the TapTap Send stand at the Palais des Congrès in Yaoundé

From June 12 to 21, 2026, I represented TapTap Send as project lead in charge of the stand at the 10th edition of the PROMOTE fair, at the Palais des Congrès in Yaoundé. My role covered stand decoration, recruiting and briefing hostesses, coordinating teams, and managing the schedule of business meetings, alongside Steve Amara and Fatimatou Ousmanou. Faced with the need to centralize visitor feedback and partnership requests, I built a small dedicated website on site. It was an intense week, ful

3 min read 0

Launch of Sembe Influence: a deep dive into the organization of a strategic hub within Sembe Agency

Marketing has fundamentally changed: authenticity and direct connection with communities have gradually replaced mass advertising. To respond to this transformation, and to establish itself as a leading Growth Studio in Africa, Sembe Agency announced the strategic launch of its new division: Sembe Influence, dedicated to and specializing in influencer marketing for the African ecosystem and its diaspora.

4 min read 1

TapTap Send Hackathon: Looking back on three days of innovation and mentorship at UCAC

From September 23 to 25, 2025, UCAC in Yaoundé hosted the "Back to School Grand Hackathon TapTap Send," bringing together more than 300 students around digital innovation and youth employability. I served as logistics and branding lead: contributing to the communication strategy, designing a dedicated website for the contest launch, and using artificial intelligence to build balanced teams from a wide range of profiles. I also sat on the jury for the "most viral video" category. Despite a few hi

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