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ABC Finance · 2026

ABC Finance: a microfinance platform and its launch in Douala

For a microfinance institution, I built the corporate web platform, including credit simulators, then designed the content strategy for its launch in Douala.

Client
ABC Finance
My role
Web developer, content strategist
Tools
Laravel · PHP · MySQL
ABC Finance

Context

ABC Finance is a microfinance institution setting up in Douala. It needed a corporate website that inspires trust and digital communication to build awareness in its new market.

The challenge

In finance, trust is everything: financial products had to be presented clearly, data protected and visitors helped to project themselves, while making a new brand known in its market.

What I built

  1. 01 Corporate web platform in Laravel, focused on data security and clear presentation of financial products
  2. 02 Interactive decision-support tools — credit simulators
  3. 03 Digital communication strategy for the official launch in Douala — tailored content, social media editorial calendar, campaign management

Results

  • Website live: abcfinancesa.com
  • Visitors simulate their own loan before contacting the institution
  • A brand launch carried by both the website and social media

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