ABC Finance · 2026
ABC Finance: a microfinance platform and its launch in Douala
For a microfinance institution, I built the corporate web platform, including credit simulators, then designed the content strategy for its launch in Douala.
- Client
- ABC Finance
- My role
- Web developer, content strategist
- Tools
- Laravel · PHP · MySQL
- Live
- abcfinancesa.com
Context
ABC Finance is a microfinance institution setting up in Douala. It needed a corporate website that inspires trust and digital communication to build awareness in its new market.
The challenge
In finance, trust is everything: financial products had to be presented clearly, data protected and visitors helped to project themselves, while making a new brand known in its market.
What I built
- 01 Corporate web platform in Laravel, focused on data security and clear presentation of financial products
- 02 Interactive decision-support tools — credit simulators
- 03 Digital communication strategy for the official launch in Douala — tailored content, social media editorial calendar, campaign management
Results
- Website live: abcfinancesa.com
- Visitors simulate their own loan before contacting the institution
- A brand launch carried by both the website and social media
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